Report # 1 - How To Sell Your
House for the Highest Price ...
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Sellers Beware! . . . What
sellers should avoid saying to a potential buyer when showing
your home?
The door bell rings there stands the prospective
buyers.
" Hi! ... How are you?...
Come In." You say.
Those are probably the last three
unsolicited comments that should pass your lips for the remainder
of the visit. The real estate field is littered with stories
of potential sales that were killed by sellers who inadvertently
uttered the wrong thing.
Before continuing, you should understand that
the types of 'better left unsaid' things discussed here have
nothing to do with the Seller's Disclosure Addendum, or hiding
anything from a potential buyer. To the contrary, all of the
suggested "DON'T SAY IT!"
topics presented here are based on personal
preferences. Being human, sellers often find it difficult,
if not impossible, to keep from offering opinions or information
that they think makes them appear credible to the buyer. Without
knowing the life's experiences and propensities of each buyer
you see, how can you keep from opening your mouth and inserting
your foot?
Don't
talk about the following to prospective buyers:
- How many kids are or are not in the
area. Even if the buyer has children, you have no
way of knowing whether or not they want gangs of them
banging down their door on Halloween.
- The huge stone birdbath in the backyard
that is visited by HUNDREDS of birds each year. How
could you know the wife is deathly afraid of birds?
- How great your church is. They might
be of different faith How quiet the neighborhood is.
They may want a more social atmosphere, and look forward
to making new friends.
- The 'newness' of items in the home.
New is most definitely a relative term! What you consider
'new' , may be old to others. For example, an item
that is two years-old may be 'new' to someone who
has lived in the house for 15 years, but may be old
to a buyer who thinks of new as anything in place
for less than less 6 months.
- Information on existing warranties.
They may expire before the new owners close on the
house, or they may not be non-transferable.
- How many 'showings' you've had. Buyers
could interpret this as "No one else wanted the
home, why do I?" or "I wonder what's wrong
with this house?"
Do not OFFER the following statements
as why you are selling:
- The death of a family member. Some
people have a phobia about moving into a home where
someone died. How you've outgrown the house. If buyers
has the same number in their family, they may have
second thoughts about their need for such a large
home.
- How the home is too small for you.
The buyer might feel that your home is 'plenty big',
until you tell them how small it is for you. Your
comment may give them the push to look for more expensive
(bigger) homes.
- Your recent divorce. Potential buyers
may be having marital problems. This could easily
turn them off. That you bought another home. If a
buyer knows there is urgency, this can be used against
you in negotiating.
If you get the distinct impression that everything
you say to a potential buyer could get you into trouble then
you have correctly interpreted this report.
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